Director of Marketing and Social Media at Show Department
November 2011 - February 2012
As The Director of Social Media Marketing my most important role was tho remain The Show Departments' social media evangelist, encouraging the ongoing evaluation of new and emerging social media platforms and identifying new ways to market studio properties in the social space. I was further charged with leading a team of marketers in developing and executing digital campaign strategies, social media communication plans, timelines and fan outreach for select series and projects. Specific responsibilities include:
Corporate Media Management
oWorked with a cross-departmental team (sales and event management development) create, develop and manage an ongoing editorial calendar across all social & digital channels that The Show Department owned and operated.
oMaintain a consistent look and feel throughout the site and external communications about the site.
oCopyedit and proofread all web content uploaded to the site.
oPrepared 'sales' materials/pitches for the event management industry network of bloggers to potential clients. Determine best uses for blogger database and successfully mobilize them.
oAssigned and managed team members to oversee campaigns and ensure that all campaign management deliverable s were being met per the campaign procedure docs.
Director of Marketing and Social Media at Resolution Digital Studios
November 2011 - February 2012
Developed strategic communications plans to establish relationships with top-tier journalists to drive awareness of Resolution Digital Studios brand. Ultimately ensuring that Resolution Digital Studios PR strategy built the corporate brands and grews the business.
o Developed a strategic PR plan and create a mechanism to evaluate its ROI
o Developed and manage relationships within the media industry
o Built resolution Digital Studio's credibility and visibility throughout the industry by securing impactful coverage as well as through the creation of new techniques
o Enhanced account development through client public relations collaborations on events and properties
o Creatively navigate the social media landscape and identify new/growing opportunities to promote the brand
o Oversee management of theResolution Digital Studios website
o Work with VP of Marketing to ensure that overall business goals are being met and supported by PR
Social Media / SEO / Brand Developer at Consultant
January 2005 - November 2011
o Develop and manage the implementation of all SEO recommendations
o Search subject matter expert, tying in social marketing and content strategies to Facebook, LinkedIn, YouTube, blogs and other generated content initiatives.
o Develop and manage Search Engine strategy, including link building, content development, and vendor consulting
o Build a winning social strategy and compelling voice for various clients' media properties and consumer applications in the market.
o Manage the execution of key social media initiatives
o Implement plans and procedures to meet compliance and legal requirements as they relate to social media
o Function as subject matter expert on social media
o Project manage high visibility corporate projects
o Measure social media campaigns and promotions
o Manage global Twitter footprint, including strategy and content
o Manage global blog program, including strategic development
o Acting as liaison between client and Fulfillment team (Video Production, Bloggers, Listeners and Copy Writers) to fulfill the delivery of client services
o Strategize, plan, execute, manage and report on social marketing initiatives for various clients
o Write posts for blogs and other social media sites on behalf of clients
o Set up social media accounts for clients (Facebook and Twitter campaigns, LinkedIn Profiles, Blogging, etc)
o Write optimized press release for online distribution
o Preparation, analysis and delivery of weekly and quarterly reports for each account.
o Offer clients recommendations on how to improve Social Media performance on their key success metrics.
Content Editor / Taxonomy Producer / SEO Consultant at Imagination Publishing
2011 - September 2011
o Developing strategies for increasing in-bound traffic
o Draft SEO and developer worksheets for all articles related to the national content audit
o Drafted spreadsheets with Cross-linking recommendations for each article
o Categorization for all content, labeling all tiers and sub-tiers, based on key word recommendations
o Revised URL structure
o Gap analysis of content that's missing from certain categories/buckets
o Created article rating system to be used for internal priority decision usage.
o Visually verified every articles information and submitting recommendations for deletion, archival, and category reassignment
o Made changes to the flow and layout of the website & optimizing internal links
o Made alterations to the copy matter of the website
Advisory Board Director of Social Media at Re-Tread Products, Inc.
December 2010 - July 2011
Re-Tread Products Inc.'s Advisory Board recognizes the merit of new and environmentally sustainable enterprise whose members possess the professional expertise and talent to transform the company into an enterprise that will be financially sustainable and efficient in its business endeavors as well.
RTP has pioneered the development and implementation of the new automated "green industry" in the up-cycling of used tires.
Re-Tread's Executive Advisory Board provides stellar dedication and continue to shape the global recycling movement.
Director of Social Media at Dave Dorman Rolling Thunder Graphics
August 2010 - January 2011
Create comprehensive social media strategies to define programs that use social media techniques to increase visibility, membership and traffic across all Dave Dorman brands
Implement and manage social media programs
Experiment with new and alternative ways to leverage social media activities ("marketing R&D")
Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media at Dave Dorman.com and Rolling Thunder Graphics.
Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company's products and services
Measure the impact of social media on the overall marketing efforts
ONLINE SOCIAL MEDIA COORDINATOR (Associate Development Program) at SLS Hotel
January 2009 - December 2009
? Increased review rankings 60% in five weeks
? Increased Site "stars" from 3-4.5 in eight weeks
? Maintained a 98% "five star" average in customer reviews
? Identified and established appropriate target clients
? Monitored online marketing initiatives for SLS, including Twitter, Facebook, Tripadvisor, Yelp, Dig, etc
? Drafted proposals and concepts as requested by general Manager, and Director of Marketing
? Developed email correspondence campaign
? Generated "Review Reports" for weekly social media posts.
GENERAL MANAGER at DESIGN MANAGEMENT COMPANY
November 2007 - June 2008
? Coordinated business development, marketing, and brand development.
? Developed new corporate staffing model
? Managed all marketing initiatives for DMC, as well as it's entire client base
? Drafted proposals and contracts per request of the CEO
? Represented DMC at various industry events, coordinating clients introductions to potential customers
? Organized and executed DMC workshops for the trade industry
? Produced new leads for CEO to engage
? Developed and implemented marketing collateral, such as websites, email campaign and public relations for
key projects and clients
? Courted strategic alliances and promote the overall growth and profitability for both DMC and its existing
network.
Web Designer at Metropolitian Community Church
2006 - 2007
Developed and implemented the redesign of MCCLA's new website.
CREATIVE DIRECTOR/ FOUNDER at Young Multimedia, LLC
September 2005 - June 2006
? Responsible for all concept and implementation development and strategy
? Coordinated facilities set-up and launch
? Recruited and trained staff from various backgrounds and locations
? Designed brand and corporate culture
? Cultivated 36 contracts with clients three months into operation.
? Executed the purchase of 700 plus domain names for brand acquisitions
? INSERT "what goes into building a company from the ground up"
DIRECTOR OF MARKETING AND PROMOTIONS at FABER BUSINESS MANAGEMENT
May 2001 - August 2002
Developed and implemented marketing collateral, such as websites, email campaign and public relations for key projects and clients
Courted strategic alliances and promote the overall growth and profitability for both DMC and its existing network.; Developed Realistic marketing plan & promotions schedules for Cobalt Nightclub, Thirty Degrees private bar and JR's Bar & Grill's D.C. and Denver locations
Managed and executed all promotional activities with single-store management staff and Faber Business Management Corporation (FBMC) President, and Director of Operations (D.O.)
Developed and coordinated quarterly promotions calendar with single-store GM's and FBMC's D.O.
Organized, maintained and grew entertainment franchises: The Feud, Madonna-Ramma, & The High Heel Race
Implemented specific entertainment on-off and weekly entertainment events such as DC's Bachelors Auction & Cobalt's nightly promotions across all market segments. Coordinated Ad-Shares, Specials, Pricing, & Promotions with outside vendors like Warner Bros. Music, TV, Theatrical and Film Departments
Managed vendor relations relative to promotions
Managed customer relations to distill awareness of customer's needs/perspectives
Synthesized market trends to create compelling marketing and advertising programs on a limited budget
Worked closely with FBMC to effectively differentiate establishment brand identity
Organized, maintained and grew in-house video programming
Developed graphics and game elements used in company promotions and on-screen entertainment
NATIONAL EVENTS MANAGER at National Association for College Admission Counseling
February 2000 - March 2001
Supervised preparation of National College and Performing Visual Arts Fairs
Supervised contract negotiation with exhibit facilities, hotels, local committees encompassing: room rates, room block, pick-up rate, VIP/Special guest accommodations, attrition clause negotiation, vendors, and suppliers
Prepared and coordinated publication of Fair Schedules
Developed publicity and promotion for the NCF/PVACF' s, including: Press Release's, TV/Radio advertisement
Developed mailing data base for the PVACF' s, including: A complete list of all High Schools within certain designated zip code range as well as colleges that met a certain geographical criteria
Traveled to national Fair Sites and served as on-site supervisor for each event
Chairman Campus Entertainment at Abilene Christian University
September 1995 - December 1999
Supervised and coordinated all activities of Committee Staff
Planed and coordinated media coverage both broadcast and print media
Conducted Press Conferences, press appearances, request for appearances and interviews with appropriate faculty
Developed various school-wide events including: concerts, contests, and Special Occasion Extravaganzas
Facilitated communication between faculty/staff and students
Director at Earthquake Relief
September 1999 - September 1999
International Relief Effort for Turkish Earthquake Victims
Intern/ Staff Assistant : Senator John Warner's \Office at United States Senate
May 1998 - September 1998
Responsibilities included: attending briefings and drafting memos for staff members, handling constituent calls, performing legislative research, and other front office administrative duties.
Other responsibilities encompassed assisting the Administrative Director with general support to improve the archival practices in the DC and state offices
Establishing and implemented preservation criteria, records management system and disposition schedule for historical archives, identifying Senate available resources and further developed and improved the electronic access for archives.
Identified Senate specific archival collection with emphasis on long-term value and short-term need, privacy concerns and non-paper media, helping to manage and retain permanently personal-official Senate records for eventual deposit in a research repository including political, legislative, press and administrative records.
Paid Intern: Committee on Rules and Administration at United States Senate
May 1997 - September 1997
Responsible for reimbursing each Senators office mobile phone bill records
Worked directly with the Deputy Director with various projects
Cooordinated training schedules for staff assistants and interns
Clipping and distributing morning news
Fielding press calls
Managing press lists
Drafting written materials
Pitching news stories, and assisting with projects as needed.
Online Reputation, Social Media, and Crisis Communications Specialist at Private
September 2008
Jacob Young offers the Premier Private and Confidential Online Reputation Management and Protection service for high profile individuals and brands. Services include:
Search Engine Results Removal
Copyright and Intellectual Property Protection
Image and Video Removal
Negative Review Inoculation
Social Media Profile Validation and Management
Time Sensitive Crisis Communications
Out of Date and Incorrect Listings Deletion and Management
Executive High Level Strategic Implementation Development
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